Wieden+Kennedy au facut pentru ESPN Monday Night Football o executie OOH interactiva. Panourile digitale din vitrinele magazinelor indemnau trecatorii sa prinda o mingie virtuala aruncata spre ei – in functie de “indemanarea” jucatorului, acesta era punctat pe o tabela impreuna cu ceilalti jucatori.

Alt element inedit era posibilitatea de a alege in pielea carui personaj sa joci: fundasi care urmau sa joace luni in meciurile de la ESPN!

sursa: MediaPost

Tags: ESPN, interactiv, OOH, panouri, Wieden+Kennedy

This entry was posted on Tuesday, October 6th, 2009 at 1:40 am and is filed under media. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.